Green product development (GPD): a systematic literature review and future research directions

Over the years, the concept of green product development (GPD) has received immense interest from scholars and practitioners around the globe. This study presents a state-of-the-art research profile and an in-depth review of the literature on GPD. Additionally, this review also critically evaluates existing literature to highlight the gaps and proposes an agenda for future development in the body of knowledge. We utilized the systematic literature review (SLR) technique to identify, select, and review existing research on GPD. In doing so, we employed a hybrid analysis technique: (i) quantitative bibliometric analyses, and (ii) qualitative literature synthesis. Our findings are presented in three main sections, research profiling, literature synthesis, and future research agenda. The research profile of existing literature on GPD is presented in terms of annual scientific production, most relevant journals, affiliations, countries, word-cloud analysis, and thematic mapping. Afterward, we discussed various drivers and barriers of GPD as well as also presented the findings of prior studies regarding the outcomes of GPD at the micro and macro levels. A key contribution of this review is the development of a new framework, Circular Product Development (CPD), for moving forward the academic debate from GPD towards CPD.