Olympism and Chinese humanism: a critical analysis of the opening ceremony of the 2022 Beijing Winter Olympic Games

The purpose of this study is to examine China's discourse on uniting all ethnic groups internally and conveying the human community to the world in the opening ceremony of the 2022 Beijing Winter Olympics (BWO), reflecting the different Olympism of the East and the West and the intersection of Chinese humanism discourse to form the core concept of this study. In terms of research methods, this study took the opening ceremony of the BWO as the research object, collected the content of the opening ceremony of the 2022 BWO, media reports, and related academic research, and analyzed the discussion of the 2022 BWO at the opening ceremony. The results have shown that the BWO opening ceremony continues the Chinese humanism concept of the 2008 Beijing Olympics, showing the connotation of people-oriented patriotism and emphasizing the ideal of a community with a shared future for humanity in the world. This study concludes that the BWO opening ceremony emphasizes Chinese tradition, culture, and patriotism. At the same time, the opening ceremony's theme is set as the concept of "One World, One Family." This discourse has formed a contrast between cosmopolitanism and patriotism, which not only shows the contradiction in the internal discourse of Chinese humanism but also shows the dialogue's dilemma between the Asian value thinking advocated by Chinese humanism and the universal values of individualism and human rights emphasized by Western concepts.