Examining the impact of tourists' hope, knowledge and perceived value on online hotel booking intentions

被引：2

作者：

Fazal-e-Hasan, Syed Muhammad ^{[1
]}

Mortimer, Gary ^{[2
]}

Ahmadi, Hormoz ^{[3
]}

Adil, Mohd ^{[4
]}

Sadiq, Mohd ^{[1
]}

机构：

[1] Australian Catholic Univ, Peter Faber Business Sch, Sydney, Australia

[2] Queensland Univ Technol, QUT Business Sch, 2 George St,POB 2434, Brisbane, Qld 4001, Australia

[3] La Trobe Univ, La Trobe Business Sch, Dept Management & Mkt, Bundoora, Australia

[4] Natl Inst Technol Hamirpur, Dept Management Studies, Hamirpur, Himachal Prades, India

来源：

ASIA PACIFIC JOURNAL OF TOURISM RESEARCH | 2024年 / 29卷 / 06期

关键词：

Tourism; hotels; hospitality; online booking; Asia Pacific; emotions; PRODUCT KNOWLEDGE; BRAND ATTACHMENT; CONSUMER CULTURE; SERVICE QUALITY; CUSTOMER VALUE; SATISFACTION; PRICE; PERSPECTIVE; RISK; IDENTIFICATION;

D O I：

10.1080/10941665.2024.2343058

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Research has previously established that tourists assess "attributes' to appraise the value a hotel may offer before booking online. However, this rational approach overlooks the role emotions may play in the decision-making process. This research examines the positive emotion of hope. Study 1 involved an experiment of 259 North American tourists, confirming the causal relationship between "hope" and "perceived value". Study 2 involved an online survey of 418 North American hotel guests, demonstrating "brand knowledge" moderates the relationship between hope and guests' perceived value, leading to booking intentions. These findings contribute new knowledge for tourism practitioners and researchers.

引用

页码：719 / 735

页数：17

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