[1] University of Southern Denmark, Department of Technology and Innovation, Campusvej 55, Odense,DK,5230, Denmark
[2] Universität Klagenfurt, Department of Innovation Management and Entrepreneurship, Universitaetsstrasse 65-67, Klagenfurt,9020, Austria
[3] University of Southern Denmark, Department of Marketing and Management, Campusvej 55, Odense,DK,5230, Denmark