Sustainable management of productive cultural landscapes: The pascual harriague wineries in salto as a case study

This article proposes guidelines for the creative management of productive cultural landscapes. These guidelines are briefly illustrated with reference to a case study: the productive cultural landscape of wine and vineyards in the riverside city of Salto, Uruguay, during the last years of the 19th century. The proposed guidelines follow the order and approaches of the links in the Landscape Value Chain. These steps are applied to the landscape from a triple approach, as memory, image and socio-system. Thus, the identification of traces and narratives of memory, elements of image and poles of opportunity of the socio-system is proposed. Each element is valued, considering its potential for re-signification and its cost. An intervention is also proposed, based on reversibility and humility. And, at all times, a process of dissemination or accountability and socialization or social dialogue is maintained. In conclusion, the recovery of a landscape must be understood as something that implies re-signifying its memory (activating its traces with narratives), the restoration of its image (giving it continuity) and restoring its social system (reactivating the socioeconomic dynamics based on the feeling of belonging), through an adequate social participation and a required subjective, non-positivistic approach to the processes, to achieve our objective: the recovery of the character of a productive cultural landscape to encourage the entrepreneurship of its inhabitants. © 2020 WITPress. All rights reserved.