Consumer attitude of ‘Y’ generation towards mobile advertising in Kuala Lumpur, Malaysia

被引：5

作者：

Ganesh, R. ^{[1
]}

Fattakhova, Lolita ^{[1
]}

机构：

[1] Department of Marketing, Faculty of Business and Management, UCSI University, Kuala Lumpur, Malaysia

来源：

International Journal of Electronic Business | 2021年 / 16卷 / 02期

关键词：

D O I：

10.1504/IJEB.2021.115736

中图分类号：

学科分类号：

摘要：

引用

页码：186 / 209

共 50 条

[41] Using SERVQUAL to determine Generation Y's satisfaction towards hoteling industry in Malaysia
Shafiq, Ali
Mostafiz, Md Imtiaz
Taniguchi, Mutsumi
[J]. JOURNAL OF TOURISM FUTURES, 2019, 5 (01) : 62 - 74
[42] Demographic factors and consumer attitude towards unsolicited mobile-based marketing messages: A factorial design
Ul Hadi, Noor
Aslam, Nadia
[J]. ONLINE JOURNAL OF COMMUNICATION AND MEDIA TECHNOLOGIES, 2023, 13 (01):
[43] The exposure assessment of airborne particulates matter (PM10 & PM2.5) towards building occupants : A case study at KL Sentral, Kuala Lumpur, Malaysia.
Mohddin, S. A.
Aminuddin, N. M.
[J]. 8TH INTERNATIONAL SYMPOSIUM OF THE DIGITAL EARTH (ISDE8), 2014, 18
[44] CONSUMER'S RESPONSE TO FEAR APPEALS AND THEIR EFFECTIVENESS IN ADVERTISING: CROSS-CULTURE COMPARISON OF FINNISH AND PAKISTANI CONSUMER'S ATTITUDE TOWARDS THREAT APPEALS
Zafran, Muhammad
Masud, Shahjahan
[J]. CASOPIS ZA EKONOMIJU I TRZISNE KOMUNIKACIJE, 2023, 13 (01): : 95 - 112
[45] Psychology of Generation Y and the Attitude Towards the Drugs Users at Workplace. The Need for Ethics Education
Agheorghiesei , Daniela-Tatiana
Iorga, Magda
[J]. 3RD WORLD CONFERENCE ON PSYCHOLOGY, COUNSELING AND GUIDANCE, WCPCG-2012, 2013, 84 : 171 - 176
[46] y ASSESSING UNIVERSITY STUDENTS' USAGE, ATTITUDE, AND BEHAVIOR TOWARDS MOBILE HEALTH APPLICATIONS (MHEALTH APPS)
Upadhyay, R.
Mackey, M. L.
[J]. VALUE IN HEALTH, 2020, 23 : S305 - S305
[47] The Generation Gap: A Baby Boomer vs. Gen Y Comparison of Religiosity, Consumer Values, and Advertising Appeal Effectiveness
Loroz, Peggy Sue
[J]. ADVANCES IN CONSUMER RESEARCH, VOL 33, 2006, 33 : 308 - 309
[48] Mobile Health - Attitudes for Using Mobile Applications Designed to Monitor Health. The Study of Consumer Behaviour of Seniors and Generation Y
Klepochova, Dagmar
[J]. PROCEEDINGS OF 18TH INTERNATIONAL JOINT CONFERENCE: CENTRAL AND EASTERN EUROPE IN THE CHANGING BUSINESS ENVIRONMENT, 2018, : 161 - 170
[49] Attitude and labelling preferences towards gene-edited food: a consumer study amongst millennials and Generation Z
Ferrari, Linda
Baum, Chad M.
Banterle, Alessandro
De Steur, Hans
[J]. BRITISH FOOD JOURNAL, 2021, 123 (03): : 1268 - 1286
[50] ANTECEDENTS OF TRUST TOWARDS THE ATTITUDE OF CHARITABLE ORGANISATION IN MONETARY PHILANTHROPIC DONATION AMONG GENERATION-Y
Hassan, Siti Hasnah
Masron, Tajul Ariffin
Mohamed, Noor
Thurasamy, Ramayah
[J]. ASIAN ACADEMY OF MANAGEMENT JOURNAL, 2018, 23 (01) : 53 - 78

← 1 2 3 4 5 →