A Note on Memorability in Advertising

被引：0

|

作者：

Lester, A. M.

机构：

来源：

HUMAN FACTOR-LONDON | 1934年 / 8卷 / 04期

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D O I：

暂无

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

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页码：131 / 135

页数：5

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