A Note on Memorability in Advertising

被引:0
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作者
Lester, A. M.
机构
来源
HUMAN FACTOR-LONDON | 1934年 / 8卷 / 04期
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中图分类号
B849 [应用心理学];
学科分类号
040203 ;
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页码:131 / 135
页数:5
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