A Textual Analysis of Fortune Cookie Sayings: How Chinese Are They?

被引：6
|
作者：
Yin, Jing [1 ]
Miike, Yoshitaka [1 ]
机构：
[1] Univ Hawaii Hilo, Dept Commun, 200 West Kawili St, Hilo, HI 96720 USA
来源：
HOWARD JOURNAL OF COMMUNICATIONS | 2008年 / 19卷 / 01期
关键词：
American Dream; Chinese upward mobility; cultural values; fortune cookies; hybridity; ideology; textual analysis;
D O I：
10.1080/10646170701801987
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
The present study analyzes 595 fortune cookie sayings as cultural texts and explores the predominant values and ideologies embedded in those texts. The study indicates that fortune cookie sayings fulfill four primary functions: prophecy, compliment, advice, and wisdom. This textual analysis further uncovers that fortune cookie sayings (a) delimit ''fortune'' in terms of money, prosperity, and romance; (b) make compliments about sociability and talents; (c) provide advice on life and relationships with others; and (d) offer wisdom regarding integrity, spirituality, and the past. Despite their apparent triviality and ordinariness, fortune cookie sayings represent a form of hybridized cultural discourse. Such hybridized cultural discourse, according to many critical scholars, is claimed to be a form of progressive and emancipatory resistance. However, the analysis reveals that fortune cookie sayings subscribe to dominant ideologies in both U. S. American and Chinese cultures. As detailed in the present study, they are a fusion of the American Dream and the Chinese upward mobility.
引用
收藏
页码：18 / 43
页数：26
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