Strategic brand Management: Create, evaluate and manage brand value

被引：0
|
作者：
del Pilar Melara, Ma [1 ]
机构：
[1] Univ Pontificia Comillas Madrid, Fac Ciencias Econ & Empresariales, ICADE, Mkt, Madrid, Spain
来源：
ESIC MARKET | 2013年 / 44卷 / 02期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：231 / 233
页数：3
相关论文
共 50 条
  • [41] Chasing brand value: Fully leveraging brand equity to maximise brand value
    Raggio R.D.
    Leone R.P.
    Journal of Brand Management, 2009, 16 (4) : 248 - 263
  • [42] The impact of brand value on brand competitiveness
    Gupta, Suraksha
    Gallear, David
    Rudd, John
    Foroudi, Pantea
    JOURNAL OF BUSINESS RESEARCH, 2020, 112 : 210 - 222
  • [43] Separation of Brand Equity and Brand Value
    Tiwari, Munish Kumar
    GLOBAL BUSINESS REVIEW, 2010, 11 (03) : 421 - 434
  • [44] Quo Vadis Brand Management? Specifics in Brand Value Sources Across Markets
    Kliestikova, Jana
    Kovacova, Maria
    Olah, Judit
    Nica, Elvira
    ADVANCES IN CROSS-SECTION DATA METHODS IN APPLIED ECONOMIC RESEARCH, ICOAE 2019, 2020, : 291 - 305
  • [45] Strategic brand alliances
    Akshay R. Rao
    Journal of Brand Management, 1997, 5 (2) : 111 - 119
  • [46] Strategic brand association maps: developing brand insight
    Till, Brian
    Baack, Daniel
    Waterman, Brian
    JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 2011, 20 (02): : 92 - +
  • [47] Strategic Brand Storytelling
    Mills, Adam J.
    JOURNAL OF STRATEGIC MARKETING, 2023, 31 (07) : 1239 - 1242
  • [48] The Brand Strategic Options Based on the Source of Brand Competitiveness
    Fu Yong
    Zhou Yiying
    PROCEEDINGS OF 2010 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING, 2010, : 161 - 168
  • [49] Brand Reputation: A Strategic Resource in Fashion Brand Strategy
    Xiao, Sun
    Jun, Ning
    TEXTILE BIOENGINEERING AND INFORMATICS SYMPOSIUM PROCEEDINGS, VOLS 1-3, 2011, : 1991 - 2000
  • [50] STRATEGIC BRAND MANAGEMENT IN DOMESTIC AND FOREIGN PRODUCTS OFFERED IN TURKISH MARKET AND COMPARISON OF BRAND EQUITY
    Savasci, Ipek
    MARKETING AND MANAGEMENT SCIENCES, 2008, : 96 - 100
12345