Strategic thinking in small and medium organizations

被引：0
|
作者：
Wasowska, Aleksandra [1 ]
机构：
[1] Uniwersytet Warszawski, Wydzia Zarzadzania, Ul Szturmowa 1-3, PL-02678 Warsaw, Poland
来源：
PROBLEMY ZARZADZANIA-MANAGEMENT ISSUES | 2014年 / 12卷 / 01期
关键词：
strategy; planning; goals; SME sector;
D O I：
10.7172/1644-9584.45.10
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
The article analyses strategic thinking in small and medium organizations in Poland. Building upon the psychological and managerial literature, we discuss theoretical foundations of strategic thinking. We provide an overview of research on strategy formulation and strategy content in small and medium organizations. We present the results of empirical study focused on strategic planning, cognitive representation of competitors and articulation of goals by Polish companies from SME sector. In conclusion we present theoretical implementations and provide recommendations to managers of Polish SMEs.
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页码：156 / 174
页数：19
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