MARKETING ETHICS - ONWARD TOWARD GREATER EXPECTATIONS

被引：37
|
作者：
LACZNIAK, GR
机构：
来源：
JOURNAL OF PUBLIC POLICY & MARKETING | 1993年 / 12卷 / 01期
关键词：
D O I：
10.1177/074391569501200109
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This article introduces a set of articles selected for this special JPP&M ''Symposium on Marketing Ethics.'' It also provides a brief overview of the evolution of marketing ethics research during the past decade. Several suggestions for the future development of marketing ethics research are advanced and discussed.
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页码：91 / 96
页数：6
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