TOWARD A THEORY OF MARKETING CONTROL - ENVIRONMENTAL CONTEXT, CONTROL TYPES, AND CONSEQUENCES

被引：477

|

作者：

JAWORSKI, BJ

机构：

来源：

JOURNAL OF MARKETING | 1988年 / 52卷 / 03期

关键词：

D O I：

10.2307/1251447

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：23 / 39

页数：17

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