Intrapreneurship Orientation and Innovation Championing in Indian Organizations

The study aims to explore the influences of cultural differences within national boundaries on innovative behaviour among employees in Indian organizations. The data were collected from 272 executives using standard questionnaires. The multiple regression analyses were conducted to test the assumptions of association among variables. The analysis of variance (ANOVA) was conducted to find the differences in variables across various locations and regions of India. The self-calculative behaviour and goal-achieving modes of behaviour play positive roles in predicting preferences towards innovation championing strategies and intrapreneurship orientation respectively. The context sensitivity promotes innovative behaviour of people at workplace. The cultural diversity was implicated in the attitude of people. The study focused on cultural diversity within national boundaries to study innovative behaviour of people at the workplace.