THE PROCESS OF INNOVATION IN THE CORPORATE INTRAPRENEURSHIP

Being the entity that is bringing the business risks and responsibilities and that is launching technologies of high productivity and new products required by the market, the entrepreneurship is considered to be the engine of the economic development. Nevertheless, the innovation and changing are defining issues of entrepreneurship. Usually, the entrepreneurship is associated with small business set up by a person capable of fighting with all obstacles and to put into practice an innovative idea in the sector of products manufacturing or services. But, a large organization (corporation) may be challenged to identify and encourage the employees who have creative and business skills to take the role of an entrepreneur inside the organization, remaining employed and becoming a, so called, intrapreneur. In this context, based on the literature review and on own observation and judgment, this paper is aiming to underline the main characteristics of the intrapreneurship and the intrapreneur and the relation between the intrapreneur and the corporation. Some discussions on the process of intrapreneurship are provided, and finally, a conceptual model of the process of innovation in the corporate intrapreneurship is proposed.