SEGMENTING MARKETS WITH CONJOINT-ANALYSIS

被引：184

|

作者：

GREEN, PE

KRIEGER, AM

机构：

来源：

JOURNAL OF MARKETING | 1991年 / 55卷 / 04期

关键词：

D O I：

10.2307/1251954

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：20 / 31

页数：12

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