Creation of transmedia contents in the hyperconnected society. A digital ethnography with university students

We present an investigation carried out with university students of the field of social education centred on the analysis of the design, creation and broadcasting of transmedia contents. In addition, we are interested in the role that transmedia contents can play in the creation of participatory cultures and social and community development. First, we make a brief introduction about the role that transmedia literacy and convergence culture can play into the formal education institutions. Second, we show the educational design analysed. Third, the study addresses the main elements that shaped the research design, having opted for a work that combined narrative research with digital ethnography intended not only to describe the process followed, but also to identify the possibilities of transmedia projects in the university for the development of soft skills, the management of tacit knowledge and the collective construction of knowledge. Fourthly, the main results derived from the educational development followed in the elaboration and the production of transmedia content by the students are described. And finally, a series of conclusions is also discussed, in which important issues such as the relationship between transmedia literacy, the construction of citizenship and the mediation of learning from creative experimentation.