Executive summary of "Examining the brand name: mark relationship in emerging markets"

被引：0
|
作者：
Cole, Graham
机构：
来源：
JOURNAL OF PRODUCT AND BRAND MANAGEMENT | 2014年 / 23卷 / 4-5期
关键词：
D O I：
10.1108/JPBM-07-2014-0672
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页数：4
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