Executive summary of "Examining the brand name: mark relationship in emerging markets"

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作者：

Cole, Graham

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来源：

JOURNAL OF PRODUCT AND BRAND MANAGEMENT | 2014年 / 23卷 / 4-5期

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D O I：

10.1108/JPBM-07-2014-0672

中图分类号：

F [经济];

学科分类号：

02 ;

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页数：4

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