Optimal pricing models in B2B organizations

被引：0

作者：

Farres, Rafael ^{[1
]}

机构：

[1] Agfa Graph, Strategy, Mortsel, Belgium

来源：

JOURNAL OF REVENUE AND PRICING MANAGEMENT | 2012年 / 11卷 / 01期

关键词：

value-based pricing; B2B pricing; implementation of pricing strategies; pricing practice;

D O I：

10.1057/rpm.2011.36

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

This article discusses the application of value-based pricing strategies in B2B companies. It explores the conditions for implementing value-based pricing strategies in companies selling a portfolio of products competing in a variety of different market segments. The article also discusses the limits of value-based pricing strategies and suggests ways to overcome implementation pitfalls.

引用

页码：35 / 39

页数：5

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