Optimal pricing models in B2B organizations

被引：0
|
作者：
Farres, Rafael [1 ]
机构：
[1] Agfa Graph, Strategy, Mortsel, Belgium
来源：
JOURNAL OF REVENUE AND PRICING MANAGEMENT | 2012年 / 11卷 / 01期
关键词：
value-based pricing; B2B pricing; implementation of pricing strategies; pricing practice;
D O I：
10.1057/rpm.2011.36
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
This article discusses the application of value-based pricing strategies in B2B companies. It explores the conditions for implementing value-based pricing strategies in companies selling a portfolio of products competing in a variety of different market segments. The article also discusses the limits of value-based pricing strategies and suggests ways to overcome implementation pitfalls.
引用
收藏
页码：35 / 39
页数：5
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