INFLUENCE OF BRAND NAMES ON ATTITUDES

被引：0

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作者：

SIMON, MF

机构：

来源：

JOURNAL OF ADVERTISING RESEARCH | 1970年 / 10卷 / 03期

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中图分类号：

F [经济];

学科分类号：

02 ;

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页码：28 / 30

页数：3

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