Thoughts: premium pricing in B2C and B2B

被引：8
|
作者：
Hinterhuber, Andreas [1 ]
Liozu, Stephan M. [2 ]
机构：
[1] Hinterhuber & Partners, Innsbruck, Austria
[2] Case Western Reserve Univ, Cleveland, OH 44106 USA
来源：
JOURNAL OF REVENUE AND PRICING MANAGEMENT | 2018年 / 17卷 / 04期
关键词：
Pricing; Luxury products; Premium products Value-based pricing; Value quantification;
D O I：
10.1057/s41272-018-0138-0
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
This paper focuses on the topic of premium pricing in B2C and B2B environments. It clarifies the differences between luxury and premium pricing and offers relevant examples of both. It also identifies five trends that impact premium pricing strategies and that can serve as avenues for further research. To practicing managers, this paper offers guidance on the critical trends affecting premium pricing in the future.
引用
收藏
页码：301 / 305
页数：5
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