CORPORATE IDENTITY AS A FACTOR OF CORPORATE SECURITY

被引：0

作者：

Perelygina, Elena B. ^{[1
]}

机构：

[1] Humanitarian Univ, Ekaterinburg, Russia

来源：

PSYCHOLOGY IN RUSSIA-STATE OF THE ART | 2011年 / 4卷

关键词：

corporate identity; corporate image; responsibility; corporate security;

D O I：

暂无

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

Forming-up of the corporate identity is based on cognitive, affective and conative elements of corporate culture. The group as an entity choosing goals and values ensures a certain response to standards and values of corporate culture within the parameters of its social responsibility. Corporate security as security of community and cooperation acts as a form of organizational and ethical approach to developing socially responsible attitude of government and business.

引用

页码：348 / 360

页数：13

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