STRATEGIC INFORMATION PLANNING - A CORPORATE NECESSITY

Corporate success depends not only on profits, but also on the company's ability to satisfy its customers. One of the primary means of attaining that ability is by implementing a Strategic Information Planning (SIP) function. This article provides an overview of the fundamental principles of SIP, focusing on the effects of changes that have occurred in the business environment in recent years, such as increased competetion, regulation and de-regulation and diversification; technological changes, including the ability to create, manipulate and utilize ever increasing amounts of information rapidly; and how the implementation and use of SIP can provide organizations with opportunities for increased productivity and effectiveness.