The Importance of the Danube Strategy for Tourism and Culture Development of the Croatian Danube Region

The Danube Region consists of various countries that are determined by geographic, economic, cultural and socio-demographic characteristics. Certain regions show different trends of development with increasing regional differences. Regarding that the importance gets newly formed EU Strategy for the Danube Region, the Danube Strategy, which represents a new approach to the European Union's macro-regions, and is focused on four main directions of cooperation in the Danube Region: linking macroregions, environmental protection, building prosperity and strengthening macro-region. Croatia, as a Danube country, accepted the idea of creating a unified European international space, as suggested in the Danube Strategy, and it is actively engaged in the process. The Croatian Danube Region includes two easternmost counties, Osijek-Baranja and Vukovar-Srijem. The rich cultural and natural heritage of the two counties can be further exploited in the improved tourist offer, advocated by the Strategy. Croatian Danube Region has tourism potentials and with the appropriate measures and incentives this region could become one of the leading regions in continental tourism in Croatia. This article presents and analyzes the Danube Strategy and its importance for Croatia, the tourist and cultural potentials of the Croatian Danube Region with regard to their greater recognition and utilization as crucial for sustainable development of this, in terms of tourism, still insufficiently developed parts of Croatia, and the possibilities of tourism and culture in the Croatian Danube Region within the framework of the Danube Strategy.