Retail internationalization: A review and directions for future research

被引：3

作者：

Dimitrova, Boryana, V ^{[1
]}

Rosenbloom, Bert ^{[1
]}

Andras, Trina Larsen ^{[1
]}

Kim, Saejoon ^{[2
]}

机构：

[1] Drexel Univ, LeBow Coll Business, Philadelphia, PA 19104 USA

[2] Calif State Univ, Coll Business Adm, Turlock, CA USA

来源：

JOURNAL OF MARKETING CHANNELS | 2018年 / 25卷 / 1-2期

关键词：

Retail internationalization; foreign entry mode; foreign market selection; retail strategy;

D O I：

10.1080/1046669X.2019.1646183

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The purpose of this article is to provide a review of scholarly articles that have examined retail internationalization issues. We identify three core areas within RI research: (1) RI drivers and impediments, (2) RI strategy, and (3) RI performance. We also discuss four RI strategy issues that have been examined: (1) RI speed, (2) Foreign market selection, (3) Foreign entry mode, and (4) Strategy employed. Based on the review, we point to multiple areas where RI research is lacking and can contribute to the advancement of the field as well as offer insightful implications for international retail managers.

引用

页码：1 / 21

页数：21

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