A LONGITUDINAL ANALYSIS OF THE COMPETITIVE PROFILE OF PRODUCTS AND ASSOCIATED MARKETING PRACTICES OF SELECTED EUROPEAN AND NON-EUROPEAN COUNTRIES

被引：8
|
作者：
DARLING, JR
机构：
来源：
EUROPEAN JOURNAL OF MARKETING | 1987年 / 21卷 / 03期
关键词：
D O I：
10.1108/EUM0000000004683
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：17 / 29
页数：13
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