Celtic marketing: the fusion and companionship of art and science

被引：2

|

作者：

Mcauley, Andrew ^{[1
]}

Carson, David ^{[2
]}

Gilmore, Audrey ^{[2
]}

机构：

[1] Univ Stirling, Stirling, Scotland

[2] Univ Ulster, Jordanstown, North Ireland

来源：

JOURNAL OF STRATEGIC MARKETING | 2006年 / 14卷 / 01期

关键词：

D O I：

10.1080/09652540500512147

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

[No abstract available]

引用

收藏

页码：89 / 98

页数：10

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