BIVARIATE TIME-SERIES ANALYSIS OF THE RELATIONSHIP BETWEEN ADVERTISING AND SALES

被引：28
|
作者：
HANSSENS, DM
机构：
来源：
APPLIED ECONOMICS | 1980年 / 12卷 / 03期
关键词：
D O I：
10.1080/00036848000000034
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：329 / 339
页数：11
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