BIVARIATE TIME-SERIES ANALYSIS OF THE RELATIONSHIP BETWEEN ADVERTISING AND SALES

被引：28

|

作者：

HANSSENS, DM

机构：

来源：

APPLIED ECONOMICS | 1980年 / 12卷 / 03期

关键词：

D O I：

10.1080/00036848000000034

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：329 / 339

页数：11

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