Biotechnical innovations: A young science and technology entrepreneur

This case presents the situation of an entrepreneur who, recently graduated from university, decides to form her own company along with two colleagues, with the help of a business incubation center and after winning an entrepreneurship competition. The company competes in a non-traditional market where there is intense use of knowledge: eco-efficiency consultancy. By the end of the first year of operations, her two partners decide to leave the company and she is confronted with a series of personal and professional decisions. The case has two central approaches: the creation of companies by young people in a setting such as Costa Rica, similar to many other Latin American countries; and the evaluation of business ideas and possible strategies for market entry.