Communication Management within the Organization

Communication is very important in any organisation, whether it is internal communication between the various organisational structures of an institution or communication with other institutions or with the media in general. Organisational success depends on the quality of communication; therefore it is one of the most significant organisational processes. That is why it should be given high-priority attention. Our article aims at presenting the effective and efficient means and strategies of organisational communication, adapted to the new contemporary context of transmission, processing and understanding of information. When an organization is in a major crisis that threatens its reputation, both the leaders and the PR structure are subject to great stress.