Determinants of Online Purchasing Intention of Household Appliance among Malaysians in Klang Valley

被引：0

作者：

Perumal, Ilangovan ^{[1
]}

Abdullah, Azween ^{[2
]}

Supramaniam, Mahadevan ^{[3
,4
]}

Subramaniam, Muthaloo ^{[5
]}

Sinniah, Suguna ^{[1
]}

Perumal, Gopal ^{[5
]}

机构：

[1] SEGi Univ, Fac Business Accounting & Management, Kota Damansara, Malaysia

[2] Taylors Univ, Subang Jaya, Malaysia

[3] SEGi Univ, Res & Innovat Management Ctr, Kota Damansara, Malaysia

[4] SEGi Univ, Inst Grad Studies, Kota Damansara, Malaysia

[5] SEGi Univ, Fac Business Accountancy & Management FOBAM, Kota Damansara, Malaysia

来源：

INTERNATIONAL JOURNAL OF COMPUTER SCIENCE AND NETWORK SECURITY | 2018年 / 18卷 / 12期

关键词：

Online purchase intention; online shopping; e-commerce; household appliances;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

This study investigates the determinants of online purchasing intention towards household appliances among Malaysians in the Klang Valley. The study was piloted to test the proposed hypotheses and research question regarding how e-commerce should be developed. A total of 150 questionnaire and online survey responses were analysed for participants' personal views and online purchasing intention towards household appliances. The results show a positive correlation between social interaction, competition, economic rationale and purchasing intention towards household appliances. It was also found that the online shopping experience has a significant influence on purchasing intention. The study adds value to the existing body of knowledge on online purchasing intention factors towards household appliances.

引用

页码：211 / 220

页数：10

共 15 条

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