Sports marketing and sports industry

被引:0
|
作者
Sentderdi, Manuela [1 ]
机构
[1] HRVATSKI OLIMPIJSKI ODBOR, Sportski Menadzment Strucni Suradn Sluzba Mkt, Trg Kresimira Cosica 11, Zagreb 10000, Croatia
来源
MARKET-TRZISTE | 2009年 / 21卷 / 02期
关键词
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:261 / 264
页数:4
相关论文
共 50 条
  • [31] Management, marketing and economy in sports organizations
    Alonso Dos Santos, Manuel
    Calabuig Moreno, Ferran
    [J]. SPORT IN SOCIETY, 2020, 23 (02) : 175 - 179
  • [32] Monographic Sports Management and Marketing Studies
    Garcia-Fernandez, Jeronimo
    [J]. SPORT TK-REVISTA EUROAMERICANA DE CIENCIAS DEL DEPORTE, 2018, 7 (02): : 7 - 7
  • [33] Sports Town Development Strategy Driven by the Sports Industry and Multi-Industry Integration
    Deng, Kui
    [J]. MATHEMATICAL PROBLEMS IN ENGINEERING, 2022, 2022
  • [34] The paradoxical marketing of sports equipment brands
    Martinez, Jose A.
    [J]. RICYDE-REVISTA INTERNACIONAL DE CIENCIAS DEL DEPORTE, 2014, 10 (35): : 1 - 3
  • [35] A Thematic Analysis of Sports Bettors’ Perceptions of Sports Betting Marketing Strategies in the UK
    Elizabeth A. Killick
    Mark D. Griffiths
    [J]. International Journal of Mental Health and Addiction, 2022, 20 : 800 - 818
  • [36] Analysis on the Industrial Marketing of Dancing Sports
    Huang, Qing
    [J]. 2016 3RD INTERNATIONAL CONFERENCE ON ECONOMIC, BUSINESS MANAGEMENT AND EDUCATIONAL INNOVATION (EBMEI 2016), PT 1, 2016, 54 : 421 - 425
  • [37] Critical Analysis on the Delimitation of the Concept of Sports Marketing in the Context of Modern Sports Market
    Dumitru, I. M.
    Puni, R. A.
    Iacob, R.
    [J]. PROCEEDINGS OF THE 4TH INTERNATIONAL CONFERENCE OF THE UNIVERSITARIA CONSORTIUM (ICU 2018): THE IMPACT OF SPORT AND PHYSICAL EDUCATION SCIENCE ON TODAY'S SOCIETY, 2018, : 85 - 89
  • [38] A Thematic Analysis of Sports Bettors' Perceptions of Sports Betting Marketing Strategies in the UK
    Killick, Elizabeth A.
    Griffiths, Mark D.
    [J]. INTERNATIONAL JOURNAL OF MENTAL HEALTH AND ADDICTION, 2022, 20 (02) : 800 - 818
  • [39] PROMOTION AS A TYPE OF COMMUNICATION IN SPORTS MARKETING
    Omrcen, Darija
    Bartoluci, Mato
    [J]. 6TH INTERNATIONAL SCIENTIFIC CONFERENCE ON KINESIOLOGY: INTEGRATIVE POWER OF KINESIOLOGY, 2011, : 597 - 600
  • [40] Sports Marketing in the Context of Social Media
    Li, Xiangmin
    Li, Xianhui
    [J]. ASIA-PACIFIC MANAGEMENT AND ENGINEERING CONFERENCE (APME 2014), 2014, : 300 - 306