LEGA DEVELOPMENTS IN MARKETING

被引：0

|

作者：

WERNER, RO

机构：

来源：

JOURNAL OF MARKETING | 1979年 / 43卷 / 01期

关键词：

D O I：

10.1177/002224297904300110

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：81 / 90

页数：10

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