Data Discovery with Tableau: A Case Study Using Data Analytics Tool

We live in the era of big data, where large volume of data is continuously rapidly growing with high velocity. Looking into the various characteristics of big data we must have a concluding tool to get best insight of the collected data efficiently. Thus there is a need of the technology and support. Information and Communication Technology (ICT) stands for information technology (IT) that enables the person to access, accumulate, transmit, and control Big Data, Economic & Business Analysis and Management Model, Government Management Models, Cloud and Security and many more. Over the years IT companies or business is trying to take benefit of such information and communication technology. This Paper outlines the brief of case study and practices done on a dataset "Global Super Store 2016". This data is a sample data set provided by Tableau Community. In this paper, data analytic tool (business intelligence) is applied for generating insights through data visualization. We tried to analyse the market with respect to various region, category and segment as dimensions and sales, profit, discount as measures in order to improve the growth in market and deciding business strategy to capture good market. Also we tried to facilitate any organizations to construct improved decisions as well as confirm and contradict active theories or models.