Crowd funding in ventures with people contribution with small investments

This article deals with the problem of involving the people and transnational corporations into investment operations in the stock market. The study is highly relevant today, since both the population and the transnational corporations have temporarily free resources, which they wish to use to gain profit in the future. On the other hand, there are enterprises functioning in the real sector of economic activity that need financial resources to increase its capital, i.e. investment. Thus, transformation of savings into investments, in this case - transformation of the country's financial resources and resources of transnational corporations into investments in the stock market - is the major macroeconomic problem, which successful solution has direct impact on the capital saving capability of the economy of countries and respectively, on its sustainable development. (C) 2015 IASE Publisher All rights reserved.