INFLUENCE OF ADVERTISING ON FORMATION OF THE RELATION OF THE CONSUMER TO THE BRAND

被引：0
|
作者：
Volodina, A. N. [1 ]
机构：
[1] OOO Tsentrstroy, Advertising & PR, Nizhnii Novgorod, Russia
来源：
SIBIRSKIY PSIKHOLOGICHESKIY ZHURNAL-SIBERIAN JOURNAL OF PSYCHOLOGY | 2011年 / 42期
关键词：
brand; the relation; advertizing; influence; the consumer;
D O I：
暂无
中图分类号：
B84 [心理学];
学科分类号：
04 ; 0402 ;
摘要：
The problem of influence of advertizing on formation of the relation of the consumer to a brand is considered. The phenomenon of the relation of the consumer to a brand as a regulator of consumer behavior is analysed. The understanding of essence of concept << brand >> is shown. The results of empirical research opening mechanisms of influence of psychological type of advertizing on formation of the relation to a brand are presented.
引用
收藏
页码：67 / 78
页数：12
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