On the Surplus Value of Health in Postfordism

Since the 1980s, health has turned out to be one of the highest individual values and an economic, social and political force. But what is the structural background of this development? Based on discourse analysis focusing the social and structural conditions of Post-Fordism, this article argues that the value of health is currently characterized as a double movement. On the one hand, an expansive dynamic of this value has developed since the 1970s that was provoked by a subjective and a symbolic surplus value of health. On the other hand, the appropriation of this surplus value of health in Post-Fordism is more and more restricted. Therefore, the article concludes, the culture of health tends to become a constitutive element in the reproduction and enforcement of social inequalities.