Marketing model of products that generate added value based on bananas

Marketing in today's world is the driving force in the market; for this reason, the problem of how to achieve an adequate commercialization of banana products to guarantee the productivity of the Quevedo fruit producers, which leads to design a marketing model of banana, a product that responds to the problem addressed. The studies were conducted to the Association of Banana Producers of Ecuador (APROBANEC) and to the community with the application of theoretical and empirical methods. Results were achieved in relation to the development achieved in the chain of commercialization of new tropical fruit products that promotes the transformation of the productive matrix and improves the socioeconomic level of the producers.