Studies on Forest Products Marketing System Based on Value-added Perspective

During the process of China forest industry's ongoing marketization reform, we can find out that there are many problems existing in the China's forest enterprises' marketing efforts. To adapt the current resources scarcity situation and the dynamic competitive market, it is necessary for the forest products manufacturers to improve their marketing capabilities. Building a forest product marketing system, based on the China's market circumstances, is pressing and urging both for the academic research and practical implementation in forest industry. This paper is based on perspective of the forest products enterprises' marketing operations, and composed by six core parts. First, the authors discussed the present status of china's forest products marketing, pointed out the necessities for building the Forest Products Marketing System, and then figured out the principles for building the Forest Products marketing system. to construct the system, the authors listed five most important sub-systems to compose an integrated forest products marketing system, and coupled all the essential elements with the value-added perspective. Finally, the authors predicted the value of this model's application in forest industry.