IMPACT OF PRE-CALL REQUEST FORM AND GENDER INTERACTION ON RESPONSE TO A MAIL SURVEY

被引：30

|

作者：

HORNIK, J

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1982年 / 19卷 / 01期

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D O I：

10.2307/3151539

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：144 / 151

页数：8

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