Race Portrayals in Ghana, Kenya, and South Africa Television Advertisements

The current study examines racial portrayals in television advertisements from Ghana, Kenya, and South Africa. Whites are overrepresented relative to their actual demographic presence in all three countries, and both Blacks and Whites are depicted as over-employed. In general, however, depictions are not significantly different for either race, though there is a hint that a stereotyped portrayal of Blacks as athletes and/or entertainer may be going global. (C) 2007 by The Haworth Press, Inc. All rights reserved.