TRADE-OFF ANALYSIS OF CONSUMER VALUES

被引：251
|
作者：
JOHNSON, RM
机构：
来源：
JOURNAL OF MARKETING RESEARCH | 1974年 / 11卷 / 02期
关键词：
D O I：
10.2307/3150548
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：121 / 127
页数：7
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