RETAIL ADVERTISING AND SALES PROMOTION

被引：0

|

作者：

Robbins, George W. ^{[1
]}

机构：

[1] Univ Calif, Los Angeles, CA USA

来源：

JOURNAL OF MARKETING | 1943年 / 8卷 / 01期

关键词：

D O I：

10.2307/1245200

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：106 / 107

页数：2

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