A Note on "The Non-Directive Approach in Advertising Appeals"

被引：2

|

作者：

Epstein, Mary

机构：

来源：

JOURNAL OF APPLIED PSYCHOLOGY | 1954年 / 38卷 / 02期

关键词：

D O I：

10.1037/h0053395

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

引用

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页码：133 / 134

页数：2

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