The Relationship Among Fans' Involvement, Psychological Commitment, and Loyalty in Professional Team Sports

被引:16
|
作者
Tachis, Stavros [1 ]
Tzetzis, George [2 ]
机构
[1] Democritus Univ Thrace, Dept Phys Educ & Sport Sci, Komotini, Greece
[2] Aristotle Univ Thessaloniki, Dept Phys Educ & Sport Sci, Thessaloniki, Greece
来源
INTERNATIONAL JOURNAL OF SPORT MANAGEMENT RECREATION AND TOURISM | 2015年 / 18卷 / 0A期
关键词
Involvement; psychological commitment; attitudinal loyalty; behavioral loyalty; sport fans;
D O I
10.5199/ijsmart-1791-874X-18a
中图分类号
F [经济];
学科分类号
02 ;
摘要
Research on consumer behavior in leisure settings has proposed the relationship among involvement, psychological commitment and loyalty. Nonetheless, very little attention has been given to the conceptualization of the relationship among these constructs in a sport spectator context. The present study examined the relationship among involvement, psychological commitment, and two dimensions of loyalty, namely the attitudinal and behavioral loyalty of sport fans. The participants of this study were 800 soccer fans. The confirmatory factor analysis confirmed the multidimensional factor structure of the involvement scale which was developed for leisure participants by Kyle, Graefe, Manning and Bacon (2003). A structural equation modeling examined the proposed relationship model among involvement, commitment and loyalty. It was found that fans' involvement affects psychological commitment. Psychological commitment, in turn, influences attitudinal loyalty, and eventually attitudinal loyalty has direct effects on behavioral loyalty. The findings of the study indicate the mechanism through which sport fans become loyal to their team. It is suggested that sport managers should develop involvement, psychological commitment and attitudinal loyalty through marketing strategies in order to maximize sport fans' behavioral loyalty.
引用
收藏
页码:1 / 25
页数:25
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