Willingness to Pay for Relocating Mobile Phone Base Stations

The purpose of this paper is to estimate individual willingness to pay (WTP) for relocating mobile phone base stations (MPBSs) away from the vicinity of residences and investigate factors that affect individual decision. The CV method is employed to estimate the individual's WTP and investigate the factors that affect such WTP. A sample of 396 respondents was randomly selected and the survey was conducted by face-to-face interviews. Results of the decision to whether to pay for removing MPBSs show that the offered price is an important factor, as we as the cellular phone monthly expenditure, the level of risk perception, and individual habits with regard to engaging in exercise. The empirical results show that the mean and median of estimated WTP were NT$5,657 and NT$5,864, respectively. Profile analysis suggests that female individuals with a high level of education, a high level of risk perception, high mobile phone expenditure is willing to pay the greatest amount to have the MPBSs relocated.