INTERNATIONAL MARKETING AND NATIONAL CHARACTER - A REVIEW AND PROPOSAL FOR AN INTEGRATIVE THEORY

被引：247

|

作者：

CLARK, T

机构：

来源：

JOURNAL OF MARKETING | 1990年 / 54卷 / 04期

关键词：

D O I：

10.2307/1251760

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：66 / 79

页数：14

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